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New Food Product Hits & Misses | 1 Oct 2008

New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This line of herbal waters goes from the tasty – as in this flavor – to the tasteless as in Jasmine Vanilla. While the aroma and taste were true to the name of this flavor, I found the actual texture of the water too hard. This is not a product to consume with food, but as a replacement for a soda, or for those who are just bored by plain water. These herbal waters come in attractively labeled bottles on which the health benefits of the herbs contained are touted, but I wish the herbs listed on the bottle were added in significant enough quantities to actually have a healthful effect – rather than just as a marketing tool. Retails for $2.00 / 16 fl oz. Herbal Water, Inc., Narberth, PA
800 488 2267 http://www.herbalwater.com
This product is a MISS! To be fair, I am a huge fan of real Béarnaise Sauce – the color, the flavor and the mouth-feel of the rich and delicious sauce you get in French restaurants. But with not even a hint of tarragon, this is not that sauce! Bénédicta’s Béarnaise creation tastes more like mayonnaise or the British Heinz Sandwich Spread, which may not be too surprising as the French Bénédicta was recently bought by Heinz. For many years Bénédicta has been one of France’s leading brands … I only hope they stuck to the original formula for the French. Retails for $4.99 / 8.5 oz. American Marketing Team, Bloomfield, NJ
973 338 0300 http://www.worldfiner.com
This product is a HIT! If you are looking for an ultra-sweet, over-priced snack; this is it! While there is no question it tastes like banana pudding – neither the consistency, or the mouth-feel resemble what most people think of as “bark”. I am not saying that it is bad, just different – and I do applaud this company’s use of all organic ingredients. Available in other flavors. Retails for $7 / 8 oz. Parker Products, Fort Worth, TX 800 433 5749

http://www.parkerproducts.com

This product is a HIT! I have to say these Cheesecake Bites are tasty, but it looks to me like this company is just trying to capitalize on the “mini bite” fad. We have seen it in ice cream, we have seen it in candy but I am not so sure we should be seeing it in cheesecake! This product is cute, but will it satisfy a real cheesecake craving? The taste is good – but it does not compare to a rich, dense New York style cheesecake. The cute packaging, that makes it the size of a pint of ice cream … comes a bit empty looking as a result. Available in other flavors. Retails for $3.69 / 7 oz. Sara Lee Corp, Downers Grove, IL
800 323 7117 http://www.saralee.com
This product is a HIT! While most of us think that the most flavorful, quality olive oil comes from Italy, Yellingbo wants to change our minds! This Limited Release Extra Virgin Olive Oil has a fresh aroma and a smooth taste and comes in an airtight package “or cask” which ensures the oil is fresh down to the last drop. While probably too much quantity for the average cook … for the olive oil aficionado this cask at $60 – $75 contains the equivalent of $200 worth of Limited Release Extra Virgin Olive Oil from the same Australian olive groves. Retails for $60 -$75 / 1.05 gallons. Three Bridges Olive Grove, Adelaide, Australia
613 9429 7442 http://www.yellingbo.com

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