New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This product is a HIT! Lundbergs Rice Cakes have always been one of my favorites. The idea behind this microwavable, precooked organic brown rice bowl is a good one, however at $2.79 for just over 7 ounces and a texture that is not quite right; I am very disappointed. The fact that Lundberg is not adding anything to the rice is a huge plus and I do understand that is why the texture is not what it could be I just wish they can work on achieving a better texture, while continuing their strict, and admirable, ingredient policy. Retails for $2.79. Lundberg Family Farms, Richvale, CA 707 545 3280
This is the anti-energy drink! Dranks slogan is Slow Your Roll and it is positioned as the ultimate relaxation beverage While the color, the taste and the aroma are all actually quite pleasant I have to wonder why, in this disastrous economic climate, anyone would pay two bucks for it? I have a couple of other gripes too the amount of Valerian contained in a can of Drank (20 mg) is not enough to have any real effect, whereas the amount of Melatonin (2 mg) is far, far more than the maximal effective treatment (0.1 0.3 mg) and while I understand 100% of the recommended daily amount of B vitamins are good for my stress processing functions, B vitamins are also energy boosters and one more thing… I just wonder how relaxing is the 54 grams of sugar-rush in this can? Retails for $1.99 – $2.49. Innovative Beverage Group, Inc., Houston, TX 201 488 0049
This product is a HIT! The word blueberry is slightly misleading in the flavor of this glaze. While no one would dispute that you can actually taste a hint of blueberry, the illustration on the label (although very attractive), detracts from the real taste which is actually a combination of blueberry, plum, grape and blackcurrant. The plum flavor is really what stands out most of all. If you are bored with the same old chicken or fish this could be the answer but a word of warning its taste is much better than its aroma. Retails for $7.95. Nancys Specialty Foods, LLC, Hopkinton, NH 603 223 5985
This product is a HIT! If you love spice and if you love texture, you are gonna love Chuma! This combo is a winner and not just in my book it was a winner in the 2009 Fiery Food Challenge. It can be used instead of salsa, it can be spread on sandwiches and certainly would be a great addition to a fish or chicken preparation. With all the wholesome ingredients it is the kind of product you are gonna want to tell your family and friends that… you made it yourself. Retails for $3.75 4.99. Chuma Gourmet Foods, Pasadena, CA 323 317 2144
This product is a MISS! If you can get past the unappealing, un-food-like look of these cookies and actually pop one in your mouth, you will be even more disappointed. The texture and flavor leave much to be desired and at $6 for a little over 4.5 ounces the Khaya Cookie Company from South Africa needs to do a little bit more homework on the American palate Even though they claim unique fusions of flavor – to claim it is one thing – to deliver it is another. Retails for $6. The Khaya Cookie Company, Cinnaminson, NJ 800 503 1416
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