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New Food Product Hits & Misses | 13 May 2009

New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them. Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This product is a MISS! The first bagel I ever had was from Watson Bagel in Newark, New Jersey so Im spoiled and yes I do know that Murray Lender is the one who made the bagel loved by all But this is not a bagel; it is more cake-like in taste and while they might say on the package that it is shiny on the outside and soft on the inside it is just not true! And what is all this high fructose corn syrup and other stuff doing in the ingredients? Retails for $2.59 for 10 bagels. Pinnacle Foods Group LLC, Cherry Hill, NJ 800 432 3102 http://www.lendersbagels.com
The good news about Tysons new Fully Cooked Beef Brisket is that it is tender and without artificial preservatives. The bad news is that I could not taste the Fire Roasted Onion Sauce, (or for that matter, any other flavor except for salt), the meat itself is very stringy and the package is messy and hard to open once it is cooked. If you do not have the time this will cook from completely frozen in 8 minutes BUT if you do have the time, pull out that dusty old Crock Pot and make it yourself, with just Beef Brisket, a little olive oil, some spices and crushed tomatoes and I guarantee you will like it better! Retails for $5.99 6.99 for 17 oz.Tyson Foods, Inc., Springdale,
AR 800 233 6332 http://www.tyson.com
This product is a HIT! Just think this little bar contains over 5.5 billion CFUs of live probiotic cultures they call it CFU because who would want to eat something called a colony forming unit? But this certified organic, gluten free Cherry Vanilla bar is actually quite tasty. It is just 190 calories with 12 grams of fat and 6 grams of protein for those people who are eating protein bars, this product has about the same nutritional profile, but tastes a lot better and delivers probiotics (which balance the good and bad bacteria in the intestines). Retails for $11 – 14 for a box containing 7 bars. Cascade Fresh Inc., Seattle, WA 800 511 0057 http://www.cascadefresh.com
This product is a HIT! So heres the idea people buy a jar of spice, it is on their shelves for years, loses all flavor and they wind up throwing it out What Smart Spice has done is put 1 teaspoon of organic herbs and spices in a package and 4 packages in a box. But here is the problem, first, these are very expensive – 4 packets are $2.99. And second, for a lot of recipes a teaspoon is just too much which means you then have to store what is left in a ziplock bag or some other container. Good idea, but bring down the price and make the packet smaller. Retails for $2.99 per box. Tsp Spices n/a

http://www.smart-spice.co

This product is a HIT! Once you get past the faux French, bilingual packaging, you will love Friedas Crepes. These are ready to eat and not at all greasy, with each crepe separated by a sheet of film. I really like their suggestions to use these instead of bread or a tortilla, but each one does have 4 grams of sugar. Retails for $4 for 10 crepes.
Freidas Inc., Los Angeles, CA 800 241 1771
http://www.friedas.com

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