New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This product is a HIT! Welcome to the new Kraft – while you might not think that a major company like Kraft is in tune with health and wellness, well think again. This new Back to Nature Chocolate Delight Granola is delightful, tastes great, has real chunks of chocolate and is loaded with 28 grams of whole grains. If you love granola you have got to try this product – although I do have to wonder about the copy on the back which talks about feeling warm sand beneath my feet, but the re-closable Ziplock bag more than makes up for it. Retails for $5.49.
Back to Nature Foods Company, Madison, WI
866 536 6946
Kettle changed the chip market and has always inched their way on supermarket shelves with clever packaging and a more homemade looking chip. Their new baked potato chips with 65% less fat are their latest attempt; but they have failed. The hickory, honey bbq flavor just does not make it, and the texture and crunch that we’re used to from Kettle just is not there. A look at the ingredients also has me concerned; Torula yeast and yeast extract may contain glutamates including MSG and this product which claims to be gluten free on the package also contains smoke flavor which may contain gluten. My suggestion is – pass this one by. Retails for $3.79 Kettle Foods, Inc., Kettle Foods, Inc., Salem, OR 503 364 0399
I first found Stubb’s sauces and marinades at the Fancy Food Show a decade ago and I loved the flavor and aroma. Now Stubb has partnered with Thanasi on beef jerky and while you might think you would never eat beef jerky, this will change your mind. Yes it is loaded with preservatives and sodium, but if you like beef jerky this is the one for you – it is moist and tender – Stubb should be proud! Retails for $5.99. Thanasi Foods LLC, Boulder,
CO 800 227 2283
This product is a HIT! When are these companies going to learn? When you put ‘rich in antioxidants’ on the label you have to talk about the content in this recipe from the blueberries – which are 9th on the ingredient list, after sugar, 4 different types of mustard, honey, apple cider vinegar and more sugar. If you want to be a healthy product and take advantage of the trend, you have to have more credibility. I love that they identify where the blueberries come from; the Great Lakes region of Michigan, but it is not enough – that said, the taste of this product is really great, but it is not a health food. Retails for $5.95 The Blueberry Store, South Haven, MI
877 654 2400
This product is a HIT! I did not want to like this product – after all, they stole my name. But this is about the best energy drink I have ever tasted! Sure it has luo han guo, echinacea, ginko, ginseng and salt, but they’re also using a blend of organic cane juice and stevia as a sweetener. Just 3 grams of sugars and 15 calories to a can and unbelievably it actually tastes good – if you’re into energy drinks try this, but tell them to change the name so no-one thinks I made it! Retails for $1.89 GURU Beverage Co, New York, NY 888 810 GURU
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