New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new! SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
Apple & Eve made their mark by teaching us that cloudy apple juice was a good and tasty thing! They also stressed 100% juice content as their competitors products especially those in the cran/ apple category contained far less juice.Now comes Fruitables which are fruit and vegetable juice with 1/3 less sugar. The 1/3 less sugar is simple math: this beverage contains only 66% juice.Retails for $7.76 for 9 x 6.7 oz boxes. Apple & Eve, LLC, Roslyn,NY 800 969 8018
This product is a HIT! I love the new look for Healthy Choice and I love their new formula which is all natural, without preservatives and to use their words real food. This Sweet Asian Potstickers Entrée comes with whole grain rice, vegetables and is made with sesame oil. Their new design on the back of the package tells you the daily value of antioxidants and how much fiber comes from the grains. And the veggies are chopped big enough so they actually look like veggies! The taste is a perfect balance between sweet and spicy and the potstickers and rice are cooked perfectly. However the cooking instructions are somewhat confusing as they say to cut a slit on the film cover and then rotate the potstickers half way through cooking let me tell ya that was a little tough unless you remove film cover. Retails for $2 – $2.49 ConAgra Foods, Inc., Omaha, NE 800 323 9980
This product is a HIT! I love the idea of Pitter Patties! These are about the size of a small burger, but loaded with veggies and protein from cottage cheese and other cheeses. There is nothing artificial and this product is added growth hormone free. Cheezini is a blend of zucchini, mushrooms, whole grain oats and cheeses. Pitter Patties are designed for kids aged from 1 to 4 years old and my only question is whether the flavor is a little too spicy for that age range? Retails for $6.37 / 11 oz.
Pitter Patties, Sherman Oaks, CA 818 807 8396
This product is a HIT! Do not be afraid of hemp! Hemp is one of the most misunderstood crops on the planet it is not marijuana and actually contains one of the most complete sources of protein, with all 10 of the essential amino acids as well as a balanced ratio of omega 3s and 6s. I tried the Vanilla Bean flavor of Tempt, which is a non-dairy frozen dessert made with hemp milk, because it is really hard to mask off flavors with vanilla and I must say Im impressed a good, clean vanilla flavor and a great mouth-feel. This is gluten-free, dairy-free and soy-free I cant wait to taste the coconut lime flavor! Retails for $4.99 Living Harvest Foods, Portland, Oregon
888 690 3958
I’ll bet you that no matter how much of a chocolate lover you are, you could not eat the entire Sweet Riot unbar in one sitting! Even though it is just about one and 1/3 oz this is an intense, all natural, gluten and dairy free chocolate bar with 70% cacao and raisins this aint your moms Hershey bar! And dont get too excited about the surprise inside it is just a sticker of their logo Retails for $3.49 – $3.99 Sweet Riot, New York, NY 212 431 7468
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