New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This product is a HIT! For those people who want a probiotic, but not from a dairy product GoodBelly might just be the answer. This product is not only dairy free, but also soy and wheat free, note: it does contain barley however, so is not for Celiacs. The only thing to remember is that probiotics work best when taken with a prebiotic. The taste is good, but who designed this package? While you could argue the holes at the top are designed to avoid spillage, with any package this small, it seems ridiculous. My other complaint is that it is a soft-bottomed package which might lead people to open the wrong end. Available in other flavors. Retails for $4.49 / 4 pack. NextFoods, Boulder, CO 303 443 3631
When a product comes along that is almost great it breaks my heart Quaker new Oatmeal toGo High Fiber could have been one of the major hits of the year. The genius who came up with trying them warm should get a raise however the chef who came up with the recipe featuring High Fructose Corn Syrup (or any sugar for that matter) as the second ingredient should be fired! This bar tastes great, but I would suggest that once you get a good look at the ingredients youll pass it on by and steal the idea of microwaving other bars! Even the photo of the healthy runners on this box cannot distract you from the unhealthy ingredients… $3.29 for 6 bars. The Quaker Oats Company, Chicago, IL 800 555 6287
This product is a RISING STAR! First juice is actually a juice that kids are going to love the combo of banana and carrot is nice and smooth, very aromatic and full of flavor. Moms are going to love that this product has 50% less sugar than apple juice and is certified organic. The consistency of the juice is also perfect for the 6-30 month old set and theres no added sugar just the natural sugar form the juice concentrates. Retails for $3.99 / 32 oz. First Juice, Inc., Mt Freedom, NJ 917 841 8294
This product is a MISS! While it is true that a stew by definition has more sauce than meat or vegetables the photo on the front of this package looks very different than the contents. The viscosity of the sauce is slightly off, as is the taste of the seasoned, diced, cooked beef and it is way too salty. With todays technology we shouldnt have to sacrifice taste for cooking in 90 seconds Retails for $3.05. Del Monte Foods, San Francisco, CA 800 543 3090
This product is a HIT! Hooray for the company that brings us M&M Mars for getting into the whole grain cookie business one package of these Multigrain Cookies contains 15 g of whole grains and just 130 calories. As with all whole grains, because of the density of the cookie theres little doubt in my mind that this one serving will satisfy. With no artificial flavors and sweetened with evaporated cane juice; this is a snack of the future and when they say multigrain they really mean it there are 13 different grains in these cookies. Retails for $4.50 comes into 4 on-the-go packs. Retails for $4.50 / 4 on-the-go packs. Mars Health and Nutrition US, Hackettstown, NJ 800 207 4548
Duration : 0:4:33