New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
You probably have not seen this product on the shelf yet, but it is on the way and I really think in their hearts that Snap, Crackle and Pop know this is a mistake This product is just trying to do too much. It is multi-grain, honey flavor, and take a look at these jumbo krispies theyre just too big Dont mess with my Rice Krispies! And another thing, one of the reasons for Rice Krispies success is that they are made from ….. rice, not multigrain why does everyone have to be multigrain anyway? Lastly, even though the cute Snap, Crackle and Pop characters are on the box, these jumbo, multigrain Krispies have more of a slight fizzing sound when you add milk, not the Snap, Crackle and Pop you might be expecting! Retails for $3.79 Kelloggs Sales Co., Battle Creek, MI 800 962 1413
love the idea of just being able to microwave sauce in a pouch so thumbs up for the packaging – but what is with the recipe? Theyve added carrot juice, sunflower oil, even cherry concentrate Give me my California-grown, canned, crushed tomatoes any day – so I can actually taste fresh tomatoes, rather than a sauce that has been over-processed and tastes too sweet. Retails for $2.12
Unilever, Englewood Cliffs, NJ 800 328 7248
This product is a RISING STAR! I love hemp and no, it is not marijuana Even though they are similar looking plants it is a different species and you are not going to get a high from one of the most nutritious crops on the planet If it was good enough for Ben Franklin it is good enough for me. Manitoba Harvest Hemp is a great source of omega 3s and 6s and sprinkling this on your salad, on cereal and adding it to your yogurt, cottage cheese or even soup, is a great way to get these important nutrients in your diet. If you have never tasted hemp seed before it has a very mild, almost nut-like flavor and will remind you of sesame seeds in both shape and texture. Retails for $14.99 Manitoba Harvest Hemp Foods and Oils, Manitoba, Canada 800 665 4367
This product is a HIT! Grape juice is grape juice well, you might think that is so, but when you compare Napa Vin Jus with the grape juice you might be drinking now, youll notice one distinct difference which is, that it is not sweet that is because it is 100% grape juice with no sugars added. I really do not like the bottle, or the label, but I really do like the juice itself. I would not compare it to a fine wine, the way they do, but it comes pretty darn close. Retails for $8.50 Food and Vine Inc., Napa Valley, CA 707 251 3900
I am going to start a march on Washington; no one should be able to say a product is rich in, or in this case, bursting with antioxidants without putting the amount of antioxidants on the label. Pomegranate juice is usually a little more tart and has a little more body than this new product from Naked Juice which is probably a great formula for those people who have never tried pomegranate juice before, but for those die-hard pomegranate fans, you might be a little disappointed. This juice is from concentrate, and I just wish they would list what other flavors have been added I taste little cherry and maybe a hint of grape, but all I want ….is pomegranate. Retails for $4.49 Glendora, Inc., Azusa, CA
877 858 4237
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