New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This product is a HIT! It was about time someone figured out that the natural sugar in apple juice was just too much for kids We have seen juices that have added artificial sweeteners before, but Motts were smarter and did what a lot of moms already do just add water. With no artificial sweeteners and 40% less sugar this is a smart product. (By the way the average regular apple juice contains about 28 grams of sugars in 8 oz this has about half that). Retails for about $3. Motts LLP, Rye Brook, NY 800 462 4891
Get Healthy America is a great slogan for a T shirt, but I am not so sure about it as a brand name the implication is that youll eat this and youll get healthy. While it is true that it is lower in fat than other frozen microwave dinners however it does still have 560 mg of sodium and a whopping 53 grams of carbs and the brown rice pasta is a bit gummy that is the bad news now the good news it is wheat and gluten free, the turkey Bolognese is very tasty and this meal contains 24 grams of protein. Retails for $7.99-$8.99 Get Healthy America Inc., Plainview,
NY 516 931 1900
This product is a HIT! These are pistachios from Santa Barbara County, California I love pistachios and I love spicy and this product does a great job of putting them together. They are crunchy and easy to shell. If you want a snack that will satisfy your taste buds and your hunger pangs this will do both. Half this bag has 170 calories and 6 grams of protein and dont forget that nuts are high in fat, so there is 13 grams of fat in half a bag. Retails for around $2.25 Good Ingredients, Laguna Hills, CA
949 584 1573
This product is a HIT! If I was going to make a sauce I would hope I would do as good a job as Simply Boulder has it has a great package, which right up front shows you it is made with agave and extra virgin olive oil. It is gluten free and dairy free and they back up their gluten free promise by substantiating the secondary ingredients in the vinegar used and then there is the taste spectacular! You taste the coconut and peanut flavor and there is a little paprika kick that makes this delicious I could think of about 100 ways to use it. Retails for $5.99
Simply Boulder Foods, LLC, Boulder, CO 303 507 0654
Balance was one of the first energy bars on the market. Their new Pure formula is an attempt to re-invigorate the brand using simple, gluten free ingredients. The ingredients are simple sugar, nuts, fruit, soy protein, oil and salt and thats good, but each bar, along with 9 grams of protein also has 23 grams of carbs of which 16 grams are sugar. And then theres the taste which frankly is not impressive. I do give Balance a thumbs up for the use of simple ingredients, but they still have some work to do on the taste. Retails for $1.99 Balance Bar Company, East Hanover, NJ 800 678 4246
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