New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
This product is a HIT! Too many of us these days get our cinnamon from shakers at our local coffee joint and were used to a very sweet flavor. McCormicks new Cinnamon Grinder (which is by the way imported from France) gives an entirely new cinnamon flavor experience. Ive tested it straight from the grinder and used it in cooking, and to my surprise ground cinnamon is a much superior product which begs the question how many other spices would benefit from being packaged in the same way? Available in other flavors. Retails for $2.20/ 1.16 oz. McCormick & Co,. Inc., Hunt Valley, MD
800 632 5847
I like these chips they have a very good texture my problem and Im not sure if it is a problem for you – is that they dont taste like sweet potato; they taste like corn. Having said that, they have a nice satisfying flavor and they are thick enough to take the weight of a topping without crumbling theyre actually more of a cracker than a chip. Top line is that they taste like a really good corn chip cracker. Available in other flavors. Retails for $2.99/ 6 oz. Food Should Taste Good,. Inc., Needham Heights,
This product is a RISING STAR! This is what chocolate is supposed to taste like! Inside of the package it says to let it melt slowly on your tongue and swoon and with the almost truffle-like consistency of this bar, it becomes a reality! Most 85% cacao chocolate leaves a bitter after-taste not this one. It is one of the best chocolates I have tasted. It is produced by a coalition of 850 indigenous families in the Ecuadorian Amazon with 100% of the profits from Kallari returning to the farmers cooperative, providing an income to those who might otherwise have to sell their farms to logging or oil interests. Available in other varieties. Retails for $4.99/ 2.46 oz. The Kallari Chocolate Project, Bridgewater, NJ
(011-593-2) 223-6009 Ecuador
This product is a MISS! All oil is 100% fat, all oil is 14g of fat per tablespoon, but not all oils are created equal. Mazola Vegetable Plus is a combination of vegetable and canola oils, but really this oil is a blend of soybean and canola oils and, by the way, isnt soybeans a legume? This product does have a slightly better nutritional profile than some other varieties, but its still fat and a tasteless fat at that. If you are going to cook or bake with oil, why not use an olive or nut oil that has some real taste and health benefits? Retails for $4.77/ 32 oz.; Available in stores from November 1st 2008. ACH Food Companies, Inc., Memphis, TN 866 462 9652
Products that are 100% whole grains are usually dense and chewy, but these Sticks and Twigs are actually light and crispy to the point of actually tasting a little bit too much like real sticks and twigs. They are wheat free and gluten free, but sadly also taste free. Available in other flavors. Retails for $3.99 – $4.29/ 227 g. MGC, Inc., Gridley, CA 888 258 1250
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