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New Food Product Hits & Misses | 24 June 2009

New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there! So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new! SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them. Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint? * products that do not have any preparation will have the full value of these points included in their total score To see more New Product Hits & Misses visit: http://www.supermarketguru.com
Cute name the Zalsa with Zing but thats about it Way too sweet and lots of statements on the label that just go unanswered. It says Natural Antioxidants on the front of the package, but tell us how many Part of the proceeds go to local charities, but tell us how much and to whom And what about this quiz question What are the other names for cilantro? Answer: Chinese parsley, cilantro??? Retails for $5.45. G-Foods, LLC, Saint Louis, MO 314 583 9169 http://www.Zalsa.net
Energy drinks took America by storm and since the success of Redbull people have been trying to figure out what the next big energy boost is. Hydrive is a rapid release soft chew which will set you back about $1.25 for the 2 chew serving. With 80 mg caffeine, 66 mg taurine and 100% of the daily value of B vitamins, the promise is Full Power energy. The reality is that sugar is the number 1 ingredient followed by corn syrup and a bunch of other ingredients that most people shy away from and it has a gritty taste. Did it work? Zzzzzzzz! Retails for $2.49. Hydrive Energy, LLC, Rye, NY 914 925 9100 http://www.hydriveenergy.com
This product is a HIT! Whats Chaga? Well, Chaga is an herb from Siberia which actually has more than ten times the amount of antioxidants of pomegranates. And actually Chaga is very tasty. Whether its worth $3 a bottle for just 16 oz is the question. The taste is similar to a combination of tea mixed with berries (although there is no tea or caffeine in it). Keep in mind that it does contain 26 g of sugar in just one bottle. Retails for $2.99. Sayan Health, Beverly Hills, CA 310 461 3556

http://www.sayanhealth.com

At what price convenience? Annie Chuns Vietnamese Pho soup bowl says on the front its ready in 2 minutes well, it is ready in 2 minutes after you have boiling or hot water already prepared. You drain the water from the noodles and then you add the soup base and toppings. At what price taste? This one bowl has almost 2,000 mg of sodium and 90 g of carbs. And make sure you read the label because the soup base is beef (albeit organic), but for those people looking for a meat free product; its nowhere on the front of the label. The flavors good and the noodles actually cook perfectly. Retails for $3.99. Annie Chuns, Inc., San Rafael, CA 415 4798272 http://www.anniechun.com
If you like vinegar, youll love Lawrys Buffalo BBQ and by the way see on the package where it says cayenne pepper and vinegar? Vinegar is the first ingredient; cayenne pepper is the 4th so shouldnt vinegar come first? After all theres also more vinegar than water and high fructose corn syrup The flavor isnt bad, although a little too sweet and since this is a marinade dont forget that the serving size on the label is one tablespoon and one tablespoon has 350 mg of sodium. So if you use just half the bottle to marinade meat for at least 30 minutes and only half of the marinade is absorbed and consumed, that means you are adding 2100 mg of sodium along with that great BBQ flavor! Retails for $3.69 – $3.99. Lawrys Foods, LLC, Sparks, MD 800 9LAWRYS
http://www.lawrys.com

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