New Product Hits & Misses
With over 50,000 products in the average supermarket, people don’t have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what’s out there! So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new! SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them. Phil taste-tests and judges each product based on the following 8 criteria:
1. (30 points) Taste: The most important attribute of any food
2. (20 points) Value: Is it worth it?
3. (15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4. (15 points) Ingredients: What’s in it, how natural is it?
5. (5 points) Preparation: When applicable, how accurate or good are the directions *
6. (5 points) Appearance: Is it appetizing and does it resemble its photo or description
7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8. (5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint? * products that do not have any preparation will have the full value of these points included in their total score To see more New Product Hits & Misses visit:
This product is a HIT! For those parents who are trying to feed kids that have gluten allergies, theres some respite. Applegate Farms Gluten-Free Chicken Nuggets to the rescue! Instead of using wheat theyre using rice flour with a nice mix of spices. While the chicken is all natural and has no antibiotics, it is a mix of both white and dark meat. The breading is a little chewy, versus crispy, and will take some time to get used to, but overall, this is an excellent product. Retails for $5.99. Applegate Farms 866 587 5858
If you like salsa pay attention Mercado Juarez is a very tasty salsa whats interesting is that they tout on the front of the label Best Served Warm and thats the way I tried it. This is a great idea, however, just putting on the side of the label heat in microwave isnt enough. Give us some better heating instructions. And talking about information, whats this Gold Winner Medal on the front of the label? Nowhere on the label does it say what that means, or where it came from. The Medium is actually pretty spicy, and it is a little more watery than I like. And the ingredients might surprise you especially if you are a vegetarian. Chicken base, chicken powder, chicken fat, beef base and beef broth. Retails for $3.50. Mercado Juarez 817 461 4335
For maximum relaxation drink the entire bottle. For moderate relaxation drink half the bottle. It really does say that, right here. iChill is trying to start a new category of relaxation shots. Its sugar free and made with stevia which is great. It contains the B vitamins, valerian root, rosehips and melatonin. I drank the whole bottle; now lets see what will happen. The flavor has just a hint of berry and I can only imagine that many people will use it as a mixer with their favorite spirit. Did it work? After 10 minutes I did not feel any more relaxed. The label says not to exceed 2 bottles a day; I did try another one, but same result. For me, iChill just did not have any effect. Retails for $2.99 / shot. iChill Beverages, LLC
800 886 6354
This product is a HIT! Ians made their mark by developing allergy friendly foods for kids theyve done it again with their Jungle Mix 2 Go, which is nut free and made with organic granola and raisins. Just look at the size of the banana chips! Its 70% organic, and thats because the chocolate chips and banana chips are not organic. The taste is great and just 160 calories and 6 g of fat, but half of which is saturated. Retails for $4.89 for 6 bags. Ians Natural Foods 800 54 FOODS http://www.iansnaturalfoods.com
This product is a HIT! Being the grandson of a dairy farmer, I dont want anybody to screw around with my milk. But the reality is that there are millions of people who are now lactose intolerant. Valio Real Goodness Lactose Free Milk has one of the best mouth feels, colors and tastes of lactose free milk Ive had. On top of which it has over 1/3 less fat and 40% less sugar than regular milk. Close your eyes, take a sip and youll most likely not be able to tell the difference between this and your regular milk. Retails for $2.59. Valio, Ltd
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