Why market research gives wrong results – blogging. Customer insight, client surveys and satisfaction ratings. Customer retention and business management issues. Conference keynote lecture.February 13th, 2011 | by admin |
http://www.globalchange.com/market.htm Market research cannot predict the future accurately. Example is the rapid growth of blogging or web diaries which was not indicated by market research surveys a year or two before. Lecture by Dr Patrick Dixon for MTN global leadership team.
Duration : 0:0:56