10th Digital Dealer Conference & Exposition Speaker Sharon Knitter
March 29th, 2011 | by admin |
Buyer’s Choice
Win the sale with your online reputation
With so many great dealerships, consumers face a buyer’s market when deciding where to purchase their next new or used vehicle. Dealer reviews provide your store with a powerful tool to showcase your sales and service departments and stand out from competitors. In this panel discussion, we’ll review the tactics leading dealerships use to build a strong online reputation and merchandise it to connect with shoppers and move more metal.
If you attend this session, you’ll learn how to:
• Work with car buyers to ensure they leave satisfied and write a favorable review.
• Share results within your store to recognize success for sustainable performance and to identify areas for improvement.
• Respond to critical reviews in a way that focuses on the issue and reflects your commitment to customer service.
• Leverage reviews on the Internet to connect with ready-to-buy shoppers and encourage them to purchase from your store.
Sharon Knitter is the senior director of consumer products for Cars.com. She joined the company in 2006 as the director of product management. In addition to the strategic management and development of Cars.com’s consumer automotive buying and selling channels on the web, Knitter has led the site’s mobile initiative, working to bring the best of Cars.com to shoppers on the go. The co-chairman of the IAB Mobile committee and a past president of the Newspaper Association of America’s Research Federation, Knitter joined Cars.com from the Tribune Co. During her tenure, Knitter held a variety of strategic positions including the director of recruitment strategy for Tribune Publishing and manager of advertising development.
Outline:
What action items will they take back to the dealerships?
Favorable dealer reviews help set your store apart from competitors and position you to win more business. Here’s how to get and merchandise those reviews.
• Work with car buyers to ensure they leave satisfied and write a favorable review.
• Share results within your store to recognize success for sustainable performance and to identify areas for improvement.
• Respond to critical reviews in a way that focuses on the issue and reflects your commitment to customer service.
• Leverage reviews on the Internet to connect with ready-to-buy shoppers and encourage them to purchase from your store.
For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com
** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition has had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.
Duration : 0:0:40