This is a documentary about Keyword / Contextual Advertising and Behavioural Targeting. What these terms refer to are online advertising methods that function by scanning your internet activity / keywords and advertising to you based on what it finds. Examples of this type of advertising are AdSense (used in Gmail, Youtube, and across the web), and the targeted advertising that appears in the right-hand column of your Facebook page.
This documentary was created for CMN2170, New Media, a course at the University of Ottawa.
Cunningham, A. (December 2003). Autonomous consumption: Buying into the ideology of capitalism. Journal of Business Ethics. 48(3), 229-236. Retrieved from Communication & Mass Media Complete.
Fuchs, C. (January 2010). Grounding critical communication studies: An inquiry into the communication theory of Karl Marx. Journal of Communication Inquiry. 34(1), 15-41. Retrieved from Academic Search Complete.
Kavoori, A., & Chadha, K. (April 2009). The critical turn in international communication. Journal of Broadcasting & Electronic Media. 53(2), 336-346. Retrieved from Academic Search Complete.
Petrovici, D., & Paliwoda, S. (2007). An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising. 26(2), 247-276. Retrieved from Communication & Mass Media Complete.
Strangelove, M. (2005). The empire of mind: Digital piracy and the anti-capitalist movement. Toronto: University of Toronto Press Incorporated.
Learmonth, M. (2009). New Nielsen data likely to shock some web publishers. Advertising Age. 80(41), 1-22.
Sidman, D. (2007). What Customers Want. MediaWeek. 17 (45), 12-12.
Palser, B. (2004). It’s the Little Ads. American Journalism Review, 25(8), 78-78.
Faber, R. J. & Lee, M. & Nan, X. (2004). Advertising and the Consumer Information Environment Online. American Behavioral Scientist. 48(4), 447-466.
Duration : 0:10:0