Video Produced by R&D International. Video Marketing for National and International Markets
Video marketing is fast becoming a necessity for National and International businesses. The trend is not going to stop. The main reason behind video marketing is PROFITS — Video Marketing can help Corporations reach a wider audience and increase awareness of their Corporate brand or product at a lower cost. Corporations not using a Video marketing campaign are at risk of being left behind by their competitors. When well done, Video Marketing brings in more profits at less cost for your Corporation. So more and more businesses are using video marketing to promote their products and services. Americans viewed nearly 9.5 billion online videos in November 2007 alone!
Video has an inherent appeal to audiences. Most of us want to “see” something before we want to “read” something. In the context of Internet marketing, video can be used to enhance the consumer experience by educating the viewer about product or services, putting a face on a company, and building a company brand. A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.
The “on-demand” characteristic of video marketing is another great benefit. Videos can be downloaded and viewed anytime. Instead of losing customers to potentially boring text, they can take your information and view it when they want, even off-line. Good practices for your domestic markets in online marketing almost always work well for your International Markets. But they often need a little cultural flavoring. They need to be adapted to your International markets. To get good results Internationally you do need to integrate your best marketing practices with good cross cultural communication practices, adapted to your target country. Video marketing can be used to create proof; desire for your product; familiarity with your company and products; reinforce credibility and create Corporate Profits for both your National and International Markets.
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