An issue/topic up for discussion that I feel quite strongly about.
How often are we as beauty consumers bombarded with advertisements for products that contain ridiculously airbrushed photos of models?
My answer for you is ALL THE TIME!
Most mainstream companies will feature airbrushed beyond reality/perfect android looking models & celebrities.
All supposably selling us an image of un attainable down right unrealistic asethics.
Seriously who looks like these images? No one! It’s time we stood up to the big guns * i.e. the companies that promote these unrealistic expectations * and let them know how we feel.
In all honest I know a lot of you will say but Amy of course I don’t take on these images and take them seriously they are purely fantasy and no one would want to see a less than perfect picture in a magazine.. But if we keep on being re-enforced with an image or perfection I think society as a whole seems to unconsciously associate the physical appearance to thing such as happiness, life quality and value of a person.
Self esteem and body images are two extremely relevant issues in today society particularly with teenagers, young girls and women growing up in today’s world.
No matter how small your action is you never know the effect that it will have on someone or a companies marketing department!
Bellaboo’s Blog Post on this issue * worth checking out — a good read * – http://www.bellaboobabe.com/getreal/get-real-about-the-media
Here is a template of the letter I sent to Natio * feel free to use it/modify it to your own personal liking and send it to those companies that bug you with their airbrushed to perfection advertisements *:
I was recently reading Famous magazine the May 31st 2010 issue and came across your advertisement on the first page of the magazine regarding the Pure Mineral Foundation.
Firstly I had to do a double glance at the airbrushed to *unrealistic perfection* image of the model. I quite like your products and love supporting an Australian brand that is quite naturally based compared to other brands out there – but your advertisement is ridiculous.
The model looks like an android. Not a sign of a wrinkle, no imperfections, no sign of life basically in that face. The ironic thing is that the caption near the model’s face says “Love being you”. I find this statement amusing because obviously how can anyone love being themselves when they look at an image like your promoting and using for your advertising.
If anything it makes me re-think my decision to purchase your products, just down to a unrealistic portrayal of how “natural Australian beauty” should look like.
I think it’s important for you to know that this is the effect your advertisement has on me as a consumer of skincare and beauty products.
In other words I think it would benefit your marketing team to re-consider the images you choose to advertise your product, i.e lay off the Photoshop airbrush function – because we all know no one looks like that and it doesn’t send out a positive message to me a consumer or the millions of women across Australia.
If you’d like to discuss this further you can contact me at my email address above.
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