A recent poll by public relations giant, Edelman, reveals that fewer and fewer consumers trust brands. In fact, only 44% of American consumers say they actually believe the messages that brands are sending them! In a world where word of mouth distributes news to MILLIONS of consumers at the click of a retweet button and customer product reviews are spread like wildfire over the web, brands are left to watch as control slips steadily through their fingers. Brands today need to face critics head on and RESPOND to and ACT on consumer concerns. Airing a funny commercial today can only go so far.
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